Developing Big Data Analytics (BDA) Utilization Model in Indonesia

نویسندگان

چکیده

This paper intends to develop a model of Big Data Analytics (BDA) utilization in Indonesian context. is important due the lack related research on what factors influencing company adopt BDA as their strategic and somehow secret weapon win nowadays intensified competition among companies industries. By model, this aims contribute additional knowledge influence emerging technology part action winning market. Thus, intended questionnaires are distributed about 206 companies. However, only 124 responses can be gathered proceed using Part-Least Square (PLS) Structural Equation Modeling (SEM) TOE Framework by adopting SmartPLS 3.0. processing those data, two significant insights generated. First, adoption Indonesia mainly encouraged degree savviness, organizational readiness, better anticipating environmental changes. Second, Organization readiness also influenced savviness changes anticipation. needs master its which Indonesia, compatibility relative advantage could issue. for who want need organization while anticipate

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ژورنال

عنوان ژورنال: EPiC series in computing

سال: 2022

ISSN: ['2398-7340']

DOI: https://doi.org/10.29007/g75c